mongabay.com logo

Social media beating Google as a source of web site traffic

Rhett A. Butler, mongabay.com
May 03, 2013




Every month I tally the most popular articles on the news section. It should come as no surprise that the most popular articles are usually the ones that have done well on social media. But what I find surprising is the extent to which search engines (almost entirely Google) have declined in terms of referring traffic to news articles. Based on a 12-month moving average, last month was the first time that more traffic to news.mongabay.com came come from social media sources than Google, Bing, and Yahoo. I expect that trend to continue.



The take away here — which should be obvious to anyone who has used the Internet in the past three years — is that social media is an increasingly important source of traffic. So if you run a web site, care about traffic, and don't have a social media strategy, it might be time to start thinking about one.

I'd rate Mongabay's current social media presence as mediocre, which is largely my fault — I've focused on content rather than engagement via social platforms. However as our presence improves, I'd expect a greater share of traffic to come from sites like Twitter and Facebook.

I should add that at present, most of our social media effort is aimed at the news section — we've done very little with other parts of the site. Sections like rainforests, kids, and travel may be particularly well-suited to platforms like pinterest and tumblr.

If you are just starting out with social media for your web site, I suggest targeting a single platform first. Build up your audience and then move into another platform. Don't try to start Facebook, Twitter, Tumblr, Pinterest, YouTube, Google Plus, LinkedIn, etc all at the same time. Success with one platform is hard enough -- maintaining a half dozen, especially if you are an individual, will likely result in disappointment.

I'll try to get back to travel-related posts next week.

Top 5 most popular news articles for April 2013 [the full list]
  1. New insect discovered in Brazil, only third known in its bizarre family (photos) [95,399 views]
  2. Last 30 years were the warmest in the last 1,400 years [87,004]
  3. Scientists find the 'missing heat' of global warming 700 meters below the sea [37,987]
  4. 30% of Brazil's emissions from deforestation are export-driven [33,563]
  5. Fighting deforestation--and corruption--in Indonesia [10,191]














WEEKLY NEWSLETTER

Email:




ABOUT
Mongabay provides conservation and environmental science news, information, and analysis.

About Mongabay
Founder: Rhett Butler
Copyright & Use
Contact
Contribute
Internships


HIGH RESOLUTION PHOTOS / PRINTS




Alaska photos
Alaska

Argentina photos
Argentina

Australia photos
Australia

Belize photos
Belize

Brazil photos
Brazil

Cambodia photos
Cambodia

China photos
China

Colombia photos
Colombia

Costa Rica photos
Costa Rica

Deforestation photos
Deforestation

Frog photos
Frog

Gabon photos
Gabon

Grand Canyon photos
Grand Canyon

Honduras photos
Honduras

India photos
India

Indonesia photos
Indonesia

Kenya photos
Kenya

Laos photos
Laos

Lemur photos
Lemur

Madagascar photos
Madagascar

Malaysia photos
Malaysia

Monkey photos
Monkeys

Namibia photos
Namibia

New Zealand photos
New Zealand

Panama photos
Panama

Peru photos
Peru

Rainforest photos
Rainforest

Reptile photos
Reptiles


Sunset

Suriname photos
Suriname

Tanzania photos
Tanzania

Thailand photos
Thailand

Uganda photos
Uganda

United States photos
United States

Venezuela photos
Venezuela

Wildlife photos
Wildlife


All galleries





Copyright mongabay1999-2013


Carbon dioxide (CO2) emissions generated from mongabay.com operations (server, data transfer, travel) are mitigated through an association with Anthrotect,
an organization working with Afro-indigenous and Embera communities to protect forests in Colombia's Darien region.
Anthrotect is protecting the habitat of mongabay's mascot: the scale-crested pygmy tyrant.